For Immediate Release

Contact: John M. Martino
Phone Number:  (215) 895-1186
Date: 02/27/03

Advanced Concepts USP Names Four New Staff Members 

Advanced Concepts USP has recently announced the appointment of four new staff members. These individuals will help to strengthen the foundation of quality and reliability that Advanced Concepts USP has established since 1983. As the strategic business unit of University of the Sciences in Philadelphia, Advanced Concepts USP draws upon the University's expertise to provide education and training programs, clinical content expertise, and applied research to the pharmaceutical industry and other health-related organizations. For more information about Advanced Concepts USP, visit www.advancedconceptsusip.com/.

The new staff members at Advanced Concepts USP are:

Robert Colnes, PhD
Senior Director of Operations

Dr. Colnes brings a varied background rich in project management and technology. As the director of technology development for Institutes for Social Analysis in Alexandria, Va., he was responsible for identifying and researching new technologies and their usability for new product development. Prior to that, Dr. Colnes served as director of technology and design for HealthOnline, an Internet company that developed database-driven, dynamic web sites for regional healthcare providers. He was responsible for managing multiple state-of-the-art development projects and ensuring that high-quality, web portal projects were delivered to their customers on time and within budget. He earned Ph.D. in experimental psychology from American University.

Valerie Leone
Senior Director of Business Development

Leone comes to Advanced Concepts USP from MediMedia Managed Care, where she served as vice president of account management. She was responsible for building business with key pharmaceutical companies and working with clients in the areas of strategic consulting, customer advisory panel development, and promotion/pull through program development. Prior to joining MediMedia, she served as a national account director in Northern California for Sepracor Inc. In this position, she was responsible for developing strategic alliances and contract negotiations with national HMO's, LTC organizations and MediCal. She is a graduate of Temple University, where she earned a B.A. in communications.

Susan Brown-Connelly, PharmD
Director of Medical Education

Dr. Brown-Connelly comes to Advanced Concepts USP from Meniscus Educational Institute, a division of Meniscus Limited, where she held the positions of education director in charge of medical education and associate pharmacy education director. She was responsible for helping to identify the educational needs of physicians and pharmacists and for reviewing the clinical content of education materials to ensure their appropriateness and validity in relation to medical education. She also collaborated with other education directors in the development of continuing education activities for physicians, nurses, pharmacists and other healthcare professionals. She holds a B.S. in pharmacy and a Doctor of Pharmacy degree from University of the Sciences in Philadelphia. Dr. Brown-Connelly is a registered pharmacist in the state of Pennsylvania and has clinical pharmacy experience in hospital and retail environments.

Beth Cavallaro
Senior Project Manager

Ms. Cavallaro comes to Advanced Concepts USP from ApotheCom Associates, LLC, where she served as a Senior Project Manager. She was responsible for maintaining and growing accounts while working closely with clients to ensure project success. While at ApotheCom, she worked with key opinion leaders for educational and training programs to help enhance the scientific profile of several products through medical literature. She offers strategic thought and tremendous experience with the pharmaceutical industry to her new role Advanced Concepts USP. She has experience in several therapeutic areas, including allergy, cardiology, oncology, diabetes and neurology. She holds a B.S. in marketing from Rutgers University.

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