Learning Opportunities

Like most programs at USP, the Pharmaceutical Marketing and Management major provides you with a balanced blend of intensive theory and hands-on practical application.

Previous Projects

Students in the Advertising and Promotion class developed an advertising campaign for the Art, Food and Jazz Festival, the annual fundraiser for the Southwest Community Enrichment Center.  They created a logo and invitations for the event, designed print advertisements, wrote copy for radio advertising, and selected the target consumers for direct mail advertising.

Students in the US Health Systems class created educational workshops and materials aimed at helping inner-city residents manage their health.  One group worked with a community environmental committee to reduce air pollution caused by emissions from a local gasoline refinery.  Another developed a workshop to help low-income parents understand Pennsylvania's state-sponsored medical assistance program for children.  Several other groups educated senior citizens about the new Medicare prescription drug program.

Students in the Consumer Behavior class ran a nutrition fair for inner-city children.  They held the fair at a Philadelphia community center and attracted almost 70 children ranging from 6 to 16 years of age.

The students' favorite project extended over three semesters and involved three different courses: the MBA-level Marketing Research class and undergraduate classes in Product Management and in Advertising and Promotion. The three-semester task was to design and implement a marketing program for Special Equestrians, a not-for-profit group that provides therapeutic horseback riding to disabled children.

Paid Industry Internship

Additionally, during the summer between your third and fourth years of study, you will have an opportunity to gain practical knowledge through a paid industry internship. As a student at USP, you are within 75 miles of a multitude of pharmaceutical companies, and USP’s numerous connections in the industry will give you a competitive edge in the job market as you acquire experience at some of the area’s most respected pharmaceutical firms and advertising agencies.

Previous Internships Sites

• Bimark Medical Communications
• Vox Medica
• TVG
• Abbott Laboratories
• Hospira
• Schering-Plough
• National Comprehensive Cancer Network