Curriculum

Our science-oriented business curriculum will equip you with an in-depth understanding of sales, marketing, management and the applied pharmaceutical sciences. Liberal arts fundamentals integrated into the curriculum will teach you how to think critically and solve problems creatively, traits that employers value.

The following is a typical curriculum for pharmaceutical marketing and management students entering USP in Fall 2008; current students should refer to their advisor for their curricula.

First Year

College Composition
Dean’s Seminar
General Biology I, II
Survey of Chemistry
Introduction to Literature
Mathematical Analysis I, II
Physical Education I, II
Introduction to Macroeconomics
Introduction to Business Seminar

Second Year

Anatomy and Physiology I, II
Introduction to Microeconomics
Intellectual Heritage I, II
Introduction to Communication
Principles of Management
Survey of Physics
Health Care Systems I & II
Introduction to Marketing Management

Third Year

Accounting Theory
Financial Management
Introduction to Biostatistics
Marketing Applications in the Clinical Use of Drugs I, II
Pharmaceutical Marketing Research
Special Topics in Pharmaceutical Marketing and Management I, II
Consumer Behavior: Health Care Marketing Applications

Fourth Year

Advertising and Promotion
Business Law
Business Elective
Health and Pharmacoeconomics
International Marketing
Legal Aspects of Drug Development, Production, and Marketing
Market Research
Special Topics in Pharmaceutical Marketing and Management III, IV
Product Management

Additional courses will be required as part of the program.

For detailed course descriptions and other information about the pharmaceutical marketing and management curriculum, see the USP catalog.