Pharmaceutical Marketing and Management Curriculum
Our science-oriented business curriculum will equip you with an in-depth understanding of sales, marketing, management and the applied pharmaceutical sciences. Liberal arts fundamentals integrated into the curriculum will teach you how to think critically and solve problems creatively, traits that employers value.
The following is a typical curriculum for pharmaceutical marketing and management students entering the University of the Sciences in Fall 2010; current students should refer to their advisor for their curricula.
First Year
Business Orientation
General Biology I, II
Survey of Chemistry
Writing and Rhetoric I, II
Mathematical Analysis I, II
Physical Education I, II
Introduction to Macroeconomics
Introduction to Business Seminar
Second Year
Human Structure and Function I, II
Intellectual Heritage I, II
Introduction to Communication
Principles of Management
Survey of Physics
Healthcare Systems
Introduction to Marketing Management
Humanities Discipline Requirement
Professional Writing
Advanced Healthcare Systems
Third Year
Accounting Theory
Financial Management
Introduction to Biostatistics
Marketing Applications in the Clinical Use of Drugs I, II
Pharmaceutical Marketing Research
Special Topics in Pharmaceutical Marketing and Management I, II
Consumer Behavior: Health Care Marketing Applications
Social Sciences Discipline Requirement
Humanities Discipline Requirement
Fourth Year
Advertising and Promotion
Business Law
Business Elective
Clinical Pharmacoeconomics
International Marketing
Legal Aspects of Drug Development, Production, and Marketing
Special Topics in Pharmaceutical Marketing and Management III, IV
Product Management
Senior Seminar in Pharmaceutical and Healthcare Business
General Education Unrestricted Electives
Additional general education courses will be required as part of the program.
For detailed course descriptions and other information about the pharmaceutical marketing and management curriculum, see the University Catalog.